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About us

Beauty is self-expression!


Clear, consistent communication fosters beauty. We prioritize open dialogue, ensuring alignment with your beauty goals and seamless collaboration throughout every project.

Start with the beauty enthusiast – discover what they desire and deliver it to them.

Top quality code


Our code is built for performance, scalability, and reliability. With meticulous attention to detail, we create clean, maintainable, and efficient solutions that power your business forward.

Start with the beauty enthusiast – discover what they desire and deliver it to them.

Exclusive beauty experiences.

Meet our beauty experts

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the creative force behind the brand. He enjoys being hands-on in product development, marketing, and enhancing customer experiences.

Mich Stark

Chief Commercial Officer

Mich thrives on creativity. With years of experience as Commercial Director in the beauty industry, Mich has propelled the brand to new heights. He is a visionary in the field.

Aline Turner

Chief Makeup Officer

Aline is a passionate makeup artist who loves sharing her expertise. She mentors aspiring makeup artists and engages with a community of beauty lovers.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.